I had owned the dot com, ChocolateHunt.com, for awhile and had this idea of a chocolate hunt. Then I came across MaxBrenner.com and I really studied the site and the store. On his site he has a list of videos. In the first one he puts in his 'Dreamy' chocolate visions using the motifs and descriptions of his own store. It's a very well thought through marketing presentation. So then I look at his Alexa.com rating, and it shows up at like 36,000 or something. The guy is driving more traffic than Nestle or Hersheys! So I wonder what Hersheys or Nestle or maybe a smaller brand would pay, for getting their chocolate promoted in a video that's up on you tube and that is permanent advertising. Every time someone goes in there and sees this funny video, the company gets a plug.
I really believe that larger companies have underestimated the potential for brand recognition through viral video.
With that being said, I believe our ChocolateHunt.com concept is a good one. The site is not up yet. I'm working on it right now.
Some regular video routines"
Why are all those people running up Madison Ave? They are on a Chocolate Hunt and they've finally found what they are looking for, Max Brenners.
Where is the best place to get a cup of Hot Cocoa? On this episode of the Chocolate Hunt you will find out!
Why are all those children running frantically through central park. They are hunting for CADBURY chococlate easter eggs. This video presented to you by Chocolate Hunt.
These two videos push the edge more from a humorous, shocking perspective, than for branding.
Chocolate Hunt: The Beginning
http://ca.youtube.com/watch?v=0xgHcDqzAVQ
Chocolate Hunt: Celebrity Truffles
http://ca.youtube.com/watch?v=uCfyIlzOkQc
Let me know what you think.
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