As you guys know I've been saying for a while that we are in the midst of a revolutionary change in the industry standard for promoting one's product, ie advertising. One of the most compelling aspects about product placement inside a video is that it is up on the internet indefinitely. Consider Etrade's Baby Trader commercial during the '08 superbowl. It's a funny video and it can be seen by anyone at anytime. Need a laugh. Check it out.
Here are some other examples of a new wave of internet marketing.
When viewing the Red State Update, as compelling as it is, what do you think it would be worth to Pabst to have Travis and Jonathan get them to do an exclusive for a year with their beer? If Jonathan switched to Pabst, think about the mileage and the content and Pabst eclipsing Budweiser!
Then we have the major brands like Cheetos, making their own 'Underground' production called OrangeUnderground.com
We have a company like Nesquick running a Nesquick Contest on You Tube to see who can make the coolest Nesquick video. We think this will be perfect for Chocolate Hunt to enter into. If Nesquick can get a buzz going, that's yet to be proven, the 10k first prize will prove to be a drop in the bucket for them. My quess is that they've already covered their design costs by the amount of traffic they are receiving.
TurnHere.com is a company that seems to have really stepped into a successful niche position. They are about 125,000 in Alexa ratings, which is pretty high. They have probably thousands of video editors that have applied with them allowing massive projects like these to be undertaken. Turn Here's Big Clients
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